Casino Player Development

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Wondering what makes an effective casino player development strategy? For your player development to be successful, many different pieces need to work together to form a cohesive plan. Before we delve into the strategy, it’s important to understand that your A Casino Host is a member of a casino's marketing team and is responsible for making sure that all guest concerns are addressed and that all needs are met. The casino host generally has the authority to offer complimentary services and/or products as his or her goal is to retain and encourage repeat customers. A casino host generally has the most interaction with clientele.'>casino host team plays the most important role in your strategy. Without them, it would become tough to secure the loyalty of your players and guests.

Casino Player Development Program
Casino Player Development Manager Salary
Players Club Casino Online
Casino Player Development Manager Job Description
Casino Player Development Job Description

Casino host boot camp covers all aspects of player development and casino host training. It instills casino hosts with the core values of casino player development.

However, many hosts spend too much time focusing on players who are already loyal to your casino. While these players obviously need to be able to depend on your property’s customer service team, it’s also important that your team time is reaching out to valuable players who haven’t visited recently in addition to bringing in new players. Ensuring your player development team is focusing on the right tasks will open up many opportunities for increased revenue. So, without further adieu, let’s take a look at what is needed to craft an effective casino player development strategy.

After 10 years, I decided to come back to the casino as a Black Jack dealer, and in 2018, I decided to make the transition to the Player Development Department as a Casino Host In my free time I enjoy spending time on the Niagara river in my boat and spending time with my family.
The first step in creating a player development strategy is determining who your property’s most valuable players are. To do this, you’ll need to take a somewhat granular look at your player database to seek out players who present the most opportunity in both casino loyalty and amount spent while on property.

Casino Player Development Strategy Guide

Identify Valuable Players

The first step in creating a player development strategy is determining who your property’s most valuable players are. To do this, you’ll need to take a somewhat granular look at your player database to seek out players who present the most opportunity in both casino loyalty and amount spent while on property. This can be an easy task if you have the right tools and someone who can guide you along the way, such as Profit refers to a financial gain, which is calculated by subtracting one's expenses for a time period from revenue earned. Profit is different from revenue in that revenue is the gross amount of a financial gain and revenue does not include expenses.'>Profit Builder HD. Some questions you should be asking yourself are:

Where are your most profitable players located geographically?
Where are your players club sign-ups coming from?
When and how often do your valuable players visit?
When do they not visit?
When do they play less (or more)?
Are they at risk of disloyalty?
If they do stray, how can you get them back?

These are just a few examples that are pertinent to most casinos. However, they are many other variables that you should consider during this identification process.

Formulate a Plan

Once you’ve identified the players you want to target, you need to begin creating a plan of action to get these players through your door or to your games. Typically, this plan consists of both traditional marketing techniques, such as direct mail or advertising, as well as digital marketing techniques like social media, SMS stands for “Short Message Service.” A SMS message contains 160 characters and is used to send small amounts of information between two or more individuals. SMS messaging is an effective method for companies to reach their clients on a personal one-on-one basis. Messages can be adapted to a specific individual and will resonate the message as long as the receiver keeps it on their phone.'>SMS messaging, etc. However, the most critical component of this stage is ensuring that player development team and your casino hosts understand who they need to reach out to and what offers to present to your players. Once they know who to target, they can go to work wooing these players with comps and special gifts to sweeten the deal.

That concludes part 1 of our casino player development strategy guide. Check back next week for part 2 which will cover player acquisition techniques, how to reactivate players who haven’t visited recently and how to retain the players you already have.

If you’re anxious to get the most out of your casino’s player development, visit Profit Builder HD online at http://www.profitbuilderhd.com or contact us by phone at (303) 835-8354.

Our Mission

Casino Player Development Program

The mission of the C-PDA is to promote Player Development as a profession within the Gaming industry.

Having a profession is more than having a job.
A professional commits themselves to excellence, to continuous learning and self-improvement, and to a statement of ethics.
A professional association, like the C-PDA, shares knowledge, connects the members, and helps to build respect for the profession among executive management and recruiters.

What Do We Do?

This is how we provide a support mechanism for all Player Development professionals:

Share education, ideas, challenges and solutions.
Define the profession and the role of PD
Share new job opportunities.
Promote Player Development with articles, books, and speeches.

Statement of Ethics

We invite you to read, print, and display this Statement of Ethics as we work together to define this profession.

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Casino Player Development Manager Salary

PD Resources

We are collecting links to Player Development resources including articles, training, books, and software.

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C-PDA Webinars

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